The Big Butt Project
This started as a personal project to help make people aware of the consequences of all the cigarette butts that are littered on the streets every day.
When we posted it online it caused quite a stir. It was blogged and tweeted all around the world.
It featured in a number of fancy art books, books on social campaigning and books on guerrilla advertising.
We then got a call from an environmental organisation in São Paulo (of all places!) asking if they could use the idea over there. We worked together with them and produced the following initiative. Our fun personal project had grown into a fully fledged campaign.
Cycling Kit
As a keen Club cyclist, it didn’t take long for Elias to involve his design skills in his local Cycling Club and design their new kit.
Berkhamsted is located in the middle of the Chilterns Hills, so that was used as inspiration to create a pattern with the shapes and elevation of famous local hills.
