D&E

It became the most shared campaign in the UK (and the 4th most shared in the world).

Outdoor

INTEGRATED

The campaign really took off. TV, social, content, print, poster, in-store, website redesigns...it was more than two pairs of hands could manage. So lots of other people in the agency started mucking in and helped us create the following. 

#bemoredog began seriously trending on twitter and facebook.

If you want to see a bit more, click here to watch a video that summarises the campaign and the incredible results it achieved.